Your Business Network, Part 1 – An Introduction to Networking

In this multi part blog, one of our founders, Robert Newman, analyses the best ways to grow your business network with exerts from his book –  ‘Your Business Network – How to build and grow your network’.


Part 1 ‐ Introduction

“It’s all about people. It’s about
networking and being nice to people and
not burning any bridges. Your book is
going to impress, but in the end it is people
that are going to hire you.”
Mike Davidson

These days, a lot of people are much more comfortable networking online then they are face‐to‐face. If you’re one of these people, this blog will help you. Many people, even experienced and successful business people and entrepreneurs, are fearful of face‐to‐face social interactions. This blog will help you to see that networking events are just events and people at these events are just like you.

We will demystify the unknowns of face‐to‐face networking and, for those of you who already network; we will give you some practical strategies that will improve your networking results.

You will see that networking is actually a simple process in
four steps:

1. You go to an event.

2. You meet some people and get to know them.

3. You follow‐up with them and help them out with something.

4. You follow up again and see how things are going.

On their side, it’s very likely that the people you meet will do the same for you. You and your networking contacts share similar interests that brought you to the event in the first place, and each one of you has some business needs you would like some help with. It’s a fair exchange.

Of course, there’s networking, and then there’s networking.

Without a plan, networking can be ineffective and a waste of time. When done correctly, networking is a powerful way to have your needs met and to improve your business.

In this book you’ll learn to take networking from haphazard to targeted and planned by you.

If you’re not convinced yet, think about this:

In this age of information overwhelm, if you avoid networking, you will certainly miss out on all kinds of information and assistance that you don’t have time to investigate but that can seriously impact the success of your business!

Besides, networking is fun. We’ll take a look in more depth in the next blog.